CARTIER SA, , an affiliate of Richemont Group, has its registered offices at Rue André-De-Garrini 3, 1217 Meyrin, Switzerland. Its affiliate in China, Richemont Commercial Company Limited (with registered office in 701-708 Tower 3 Kerry Center, Jing’an, No. 1228 Yan’an Zhong Lu, Shanghai, China, postcode 200041) (hereinafter “we”, “us” and “our”) is responsible for personal information protection and other relevant matters in the Mainland China. In this Privacy Policy, we use the term Cartier to refer to the head office of CARTIER SA at the registered address above, Cartier affiliates and our boutiques.

Please take a moment to read the following policy that explains how we collect, store, use, transfer, provide, disclose and delete (collectively “processing”) the personal information that you provide to Cartier through Cartier’s websites, mobile applications and Cartier stores in other digital platforms, such as Tmall PFS and WeChat Official Accounts and mini-program), (together referred to as the “Platforms”), when you visit a Cartier boutique, contact the Cartier concierge by telephone or email, or when you interact with Cartier over social media platforms (including WeChat and Tmall), you may be required to provide us with this information. This Privacy Policy also explains how Cartier collects information through the use of Cookies and related technologies when you use our Platforms.

Before using Cartier services, please read and fully understand the following policy. We process your personal information in accordance with this Privacy Policy in order to provide services to you. If you do not agree with the content of this Privacy Policy, Cartier services may not be used or the full range of our services may be affected as a result.

Where Cartieroffers our products for sale online or by phone through the Cartier Client Relations Center, you must read the applicable Conditions of Sale, which will govern the terms and conditions of any such purchases made in these ways.

From time to time we may update this Privacy Policy. When we do, we will notify you by publishing the changes on this Platform. We will also inform you by other means such as sending you notification e-mails and/or push notifications and/or pop-up windows prior to making any material changes, which may affect your rights and interests in this Privacy Policy, data security, or may involve with changes in the category of information we process, the purpose or methods of our processing, the parties to whom we share, transfer or disclose the information, our contact information, and how you exercise your rights.

Personal information means information that is recorded electronically or otherwise and relates to identified or identifiable natural person, not including anonymized information. Sensitive personal information means information that, if leaked, illegally disclosed or abused, may lead to causing harm to dignity of a natural person, bodily harm or property damage to a natural person. Sensitive personal information may include but not limited to biometric characteristics, religious belief, special identity, medical and health information, financial and account information and tracking information as well as personal information of minor under 14 years old.

a. What personal information we collect

We may collect your personal information in the following scenarios when providing Cartier’s products and/or services, including sensitive personal information, as detailed below. For sensitive personal information we may collect from you, we will draw your attention by way of underline and bold. If the personal information provided by you is not yours but another individual’s, you should ensure that you have obtained that other individual’s authorisation. If there is any scenario not listed in this Privacy Policy, but your personal information will be collected, we will separately provide explanation on the applicable data collection and use rules. Any matters not provided in such rules will be governed by this Privacy Policy

Providing us with personal information laid out above is voluntary, but Cartier may not be able to provide the products and/or services you requested (including processing your order and sending you the required order acknowledgement and shipping confirmation notice or repair progress notice) if you do not provide us with certain information necessary for basic functions relating to products and/or services. For personal information that you have chosen to fill or provide, not providing such information will not affect your use of the basic business function for our products and/ or services, however, Cartier may not be able to provide specific function or any benefits that can only be provided with such information.

We may also collect your sensitive personal information with your consent where there is specific purpose: such as your financial information (including transaction and consumption records and bank account), individual identification information and other information (including communication records, tracking, browsing history and precise geographical location)).

b. How we will use your personal information

We will use the information we collect from you for the following purposes:

Like most platforms, we log IP addresses and uses Cookies and similar technologies that allow us to recognise you, to achieve better security and fraud prevention purposes, and to customise your experience, and provide us with information about the way our visitors access our Platforms.

Please note that, like most mini-programs, Cartier’s stores in certain third party platforms, public accounts and mini-program (such as WeChat) may use Cookies or other similar technology to automatically collect your IP address and other relevant, information and the information provided by such third party platforms (such as OpenID and UnionID). We will also collect the information from you with your prior authorisation (such as your profile photo, nickname). This information may be used to identify you when you visit our mini-program again and combine with other information about you. Furthermore, we will collect the information when you visit our mini-program, such as which pages you have visited and dwell time, in order for you to use Cartier’s mini-program and relevant functions more smoothly.

You can find out more about how we use cookies and related technologies below.

What are Cookies?

Cookies are text files, containing small amounts of information, which are downloaded to your computer or mobile device when you visit a website or mobile application. They are used to recognise your computer as you move between pages on a website, or when you return to a website or mobile application you have visited previously. Cookies are widely used in order to make platforms work, or to work more efficiently, as well as to provide information to the owners of the platform.

We use Cookies to enhance the online experience of our visitors (for example, by remembering your language and/or product preferences) and to better understand how Cartier’s Platform is used. Cookies will tell us, for example, whether you have visited Cartier’s Platform before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests.

There are two broad categories of Cookies:

Cookies can remain on your computer or mobile device for different periods of time. we use both 'session Cookies' and ‘permanent Cookies’. Session Cookies exist only while your browser is open and are deleted automatically once you close your browser. Permanent Cookies survive after your browser is closed, and can be used to recognise your computer or mobile device when you open your browser and browse the internet again.

What Cookies do we use?

The Platform serves only the following types of Cookies to your computer or mobile device:

How to control or delete Cookies

We use non-essential Cookies on the basis of your consent. You have the right to withdraw that consent and refuse the use of Cookies at any time and we have explained how you can exercise this right below. However, please note that if you choose to refuse Cookies you may not be able to use the full functionality of Cartier’s Platform.

You can set your Cookies preferences by changing your browser settings so that Cookies from this Platform cannot be placed on your computer or mobile device. In order to do this, follow the instructions provided by your browser (usually located within the “Help”, “Tools” or “Edit” facility).

IP addresses

Our Platforms will collect information about your computer or mobile device, including where available your IP address, operating system, log-in times and browser type. We will also automatically collect the information about how you use our Platforms, including your searches and pages you have visited. We use this information to better understand how visitors use our Platform and for internal reporting purposes. We will anonymize and share this information, which cannot identify you, with advertisers, sponsors or other businesses.

[Wi-Fi usage]

[If you register for our free Wi-Fi service at Cartier’s stores or events, we will collect certain information about your device, including MAC or IP address, connection date and time and the location(s) at which you connected to our Wi-Fi service, for the purpose of providing the Wi-Fi service to you. When you connect to our Wi-Fi service you may be directed to Cartier’s Platforms and we may collect and process information using “Cookies”. You may refuse to such collection by not connecting to our Wi-Fi routers in Cartier’s stores or events.]

We collect and use information about the device you are using to connect to Cartier’s online services, including services on Cartier’s site, application or any interactive content. This information typically includes the type of device you are using, your internet browser, your location or the application running on your device. When you enter into a boutique or attend an event, we may also use technologies that connect to the functionality on your device (typically your mobile phone) such as Bluetooth and GPS and collect information based on Wi-Fi and other in-store technologies. You can view the status of the above permission item by item in the device system, and you can decide whether to turn on or off at any time.Please note that by granting a permission means that you authorise us to collect and use relevant personal information to provide you relevant services. If you cancel the permission by turning off the function, it means that you withdraw the authorisation, we would not be able to continue to collect and use the relevant personal information, nor would we be able to provide you with the corresponding services. However, your decision to turn off permissions does not affect the effectiveness of previous personal information processing activities based on your authorisation. Please note that information you voluntarily share or even publicly share while using Cartier’s services may involve personal information or even sensitive personal information about yourself or others. Please be careful about any such sharing of information when using Cartier’s services.

a. Third parties for Software Development Kit (“SDK”) or Application Programming Interface(“API”) ( as listed in Exhibit 1)

In order to facilitate the account verification, the online payment and booking delivery service, or to withdraw map data, we may incorporate third party’s services within this Platform, and such third party may directly collect from you some data out of our control. We will mark such services/functions as “provided by third party”, and also require such a third party to obtain your consent and to respond to your requests in accordance with applicable laws.

b. Third parties for advertising ( as listed in Exhibit 1)

The Platforms use third parties such as network advertisers and ad exchanges to serve you ads on third party platforms after you leave Cartier’s Platforms, and we use third party analytics and other service providers to evaluate and provide us and/or third parties with information about the use of the Platforms and viewing of ads and of the content. Network advertisers are third parties that display advertisements, which are based on your visits to the Platforms and other apps and sites you have visited. Third party ad serving enables us to target advertisements to you for products and services that you might be interested in.

Third party tracking technologies are not controlled by us, even if they are associated with Cartier’s Platforms or our ads. Statements regarding our practices do not apply to the methods for collecting information used by these third parties and others or the use of the information that such third parties collect. The relevant third party’s terms of service, privacy policy, permissions, notices and choices should be reviewed regarding their collection, storage and sharing practices. We make no representations regarding the policies or practices of third party advertisers or advertising networks or exchanges or related third parties.

You have choices in respect of the delivery of ads. You can opt-out of receiving certain types of behavioural ads by visiting the third party websites described in the section headed “How to control or delete cookies” above. We are not responsible for effectiveness of or compliance with any third parties’ opt-out options.

In circumstances where an authorised dealer may require access to the information we hold about you, we will seek your permission to share your information with an authorised dealer prior to granting such access. Where you grant permission to share your information with an authorised dealer, we will maintain industry leading measures to ensure the continued security of your information. Where your information is shared with an authorised dealer, both Cartier and the relevant authorised dealer may simultaneously be acting as an independent data controller and/or data processor in respect of your information, depending upon how we or our authorised dealer are interacting with you; and

We may share with third parties the aggregated or anonymized information or data that cannot directly identify your identity.

All of your personal information specified in the section headed “Information you provide to us and how we use it” above, including the sensitive personal information, we collect and generate in Mainland China, shall be stored in Mainland China. If, in exceptional circumstances and based on our business needs, we need to transfer certain data to our overseas data receiver located in Switzerland, Richemont International SA (please see below the address and contact number) and Richemont Group’s affiliates, for processing, we will only transfer your information overseas after we obtain your separate consent and meet all the requirements on cross border data transfer under the laws and regulations (including passing the security assessment by the national cybersecurity department). For our Group affiliates, please visit . The transferred information will be retained at the overseas data receiver until the earlier of the achievement of such purpose for such transfer, and the cancelation of your account. We will supervise the overseas data receiver’s processing of personal information to ensure that the processing meets the standards for protection of personal information under the Personal Information Protection Law and is only carried out within the authorised scope.

Overseas Data Receiver:

Richemont International SA
50 chemin de la Chênaie
CP 30, 1293 Bellevue
Geneva
Switzerland
Tel: +41 (0) 22 721 3500

We want you to feel confident about using Cartier’s Platform, and we are committed to protecting the personal information we collect. We have passed the multiple level security certification of the Public Security Ministry, obtained ISO27001 information security relevant system certification and established a good coordination and communication channel with the third party assessment institute so that any type of security threat can be defended and managed in time to provide all protection to your personal information. We take all reasonable measures so as to ensure that only the information necessary, appropriate and relevant to the purposes laid out in this Privacy Policy is collected, used and shared. We limit access to personal information about you to employees who reasonably need access to it, to provide products or services to you or in order to do their jobs. We will stop using or delete your personal information upon your request, or anonymize your personal information. We have appropriate technical, encrypted, anonymous and organisational physical, electronic, and procedural safeguards (e.g., TLS, SSL) to protect the personal information that you provide to us against unauthorised or unlawful processing, damage to the data integrity, and against accidental loss, damage or destruction. We have established a designated management system, process and organization to ensure information security. However, where we ask you to choose a password in order to access certain parts of Cartier’s Platform, you are responsible for selecting a secure password and keeping that password confidential. You should choose a password which you do not use on any other site, and you should not share it with anyone else. Please be aware and understand that the Internet environment is not 100% safe. We strongly suggest you help us to protect your account by using safe methods and complicated password. We may convert your personal information into statistical, aggregate or other de-identified information so that you cannot be identified and such personal information will be used for research and analysis. We ensure data security during the transfer, storage and backup process of personal information, and regularly conduct security audit.

If unfortunately, any data leakage or distortion happens, we will stick to the applicable laws and take all reasonable countermeasures and remedial measures in our emergency plan to minimize the effect on your lawful interests, including informing you of such accident and the corresponding advices to you.

Access and correction：Unless applicable law prohibits or limits you to do so, you have the right to ask for access to any personal information that we hold about you in our records, or to correct or help you correct any inaccuracies and to update any out-of-date information. You can use the user interaction function in our Platforms (if applicable), or the method described in the section headed “Contact Us” in this Privacy Policy to contact us for requesting access or correct your personal information.

Copy：You have the right to request a copy of your personal information. If you would like to obtain a copy of your information we collected, you can use the user interaction function in our Platforms (if applicable) or the method described in the section headed “Contact Us”in this Privacy Policy to contact us for requesting a copy of your personal information

Deletion and account cancellation：You have the right to request the erasure of your personal information we collected, if our processing violates any applicable law or against your consent, or if you wish to cancel the registration or no longer use Cartier’s Platform, or Cartier’s Platform no longer serves you. you can use the user interaction function in Cartier’s Platforms (if any), or the methods described in the section headed “Contact Us”in this Privacy Policy to contact us for requesting deletion of your personal information. We would like to note some information is indispensable to some functions on this Platform, if such information is deleted, the corresponding functions will turn inactive. You can also request cancelation of your account by the same channel. After you cancel your registration with us on the Platform, we will delete your personal information or anonymize it as required by the applicable laws. However, we may retain other information collected through this Platform, including transactions information such as payment records, logistics and express delivery, return, replacement and after-sales services, risk assessment reports and handling records, which may contain your personal information, within certain period of time after you cancel your registration, in order to comply with our obligations as prescribed under the applicable laws and regulations. Please note that your request to cancel your registration with us in one of our Platforms does not affect your registration with us in other Platforms, unless you request to cancel all your registration with us in all our Platforms.

Withdraw consent and refuse personalised recommendation：You have the right to object to or withdraw your authorisation to us processing your personal information. However, the corresponding functions at Cartier’s Platforms may accordingly turn inactive for you, and our processing prior to your revocation will remain unaffected. You may withdraw your consent to processing of your personal information by us via requesting data deletion or shutting down permission or authorisation etc. In particular, you can ask us to stop sending you direct marketing communications at any time (however please note that we may continue to send you service-related (i.e. non-marketing) communications, such as e-mail updates on your order status), or to shut down some customized promotion information and product/service display. If you wish to exercise any of these rights, please write to us at the email address listed below in the section headed “Contact Us” or via the user interaction function in our Platforms (if any). You may unsubscribe from e-mail marketing communications at any time by e-mailing the address below in the section headed “Contact us” or clicking on the ‘unsubscribe’ link in any Cartier marketing e-mails. We will respond to your requests within a reasonable time period, no later than 15 days thereafter. Once you withdraw your authorisation, we will no longer process your personal information. Your decision to withdraw your authorisation will not affect any of our previous processing of personal information based on your authorisation.

Retention：We will only keep your information as long as necessary to serve the purposes laid out above or by applicable laws. We may need to retain certain personal information even once a customer account has been closed or deleted to enforce our terms, for fraud prevention, to identify, issue or resolve legal claims and/or for proper record keeping purposes. We may also retain a record of any stated objection by you to receiving Cartier updates for the purpose of ensuring we do not continue to contact you further. Should you wish to cancel your account or otherwise unsubscribe from one of Cartier’s Platforms, unless applicable legislation requires a different retention period, we will delete or anonymize your information and have the overseas transferees delete or anonymize the same within a reasonable period (subject to applicable law requirements) upon receipt of your request. Your personal information will be deleted or destroyed in a manner that cannot be restored or reproduced.

In commercial activities, we assume that you have the appropriate capacity for civil conduct. We understand the importance of safeguarding the personal data of minors. The Platforms are not directed at any minor who we know to be under the age of 14, nor do we collect any personal information from any minor who we know to be under the age of 14. We may collect your birthday information to verify your age. If you are under the age of 14, you should not use the Platform and should not submit any personal information to us. In case we find that you are under the age of 14 but you submit your personal information to us, we will terminate services to you (including account cancelation) and delete such personal information as soon as possible. If you are above the age of 14 but under the age of 18, we may request that your parents or other guardians read this Privacy Policy carefully and you may only use Cartier’s services or provide information to us with the consent of your parents or other guardians.

If you have any questions or comments about this Privacy Policy, or privacy matters generally, please contact us at the address provided below. You can also use this address if you wish to request access to your personal information, or to unsubscribe from any further e-mail marketing communications. We may first ask you to prove your identity and then handle your request within reasonable period of no longer than 15 days.

Unless you make unreasonably repetitive or unreasonably burdensome requests, our responses to your requests will not charge you in any way, and, we may reject your request if it violates confidentiality of business secrets, abuses your rights, involves malice, or conflicts with social welfare, public security, other persons’ legitimate interests, or our obligations under applicable law.

If you have any questions about this Privacy Policy or the manner in which your information may be processed, please contact us at:

Richemont Commercial Company Limited
Cartier
Tel: +86 400 885 6618
Email address: customerservice.cn@cartier.com